Writing a good business plan? Im at the moment trying to create an own small business with two of my friends. We would like to open our own ice distribution center to local restaurants. Largely, we will make our ice cream and send the local restaurants that are interested. We already have a basic idea [...]

THE RELATIONSHIP OF ADVERTISING WITH THE MARKETING PLAN By Arshad Husain   Advertising is an integral but relatively small part of the marketing plan. Traditionally, businesses plan their marketing initiatives by examining the marketing mix, a blend of activities such as designing the product and its package, pricing the product, distributing the product so that [...]