Business Plan Wanted

A friend of mine has recently been involved in judging the national “Business Of The Year Awards” for Hair Dressers. I was naturally very interested to find out how the 3 winners made the difference and cut their way to the podium.

My friend said there were 4 common denominators between the top 3:

1) They had a written, up to date business plan

2) They had clear income targets and a step by step plan to materialize those targets

3) They knew precisely where they wanted to take the business within the next 3 to 5 years

4) They had a compelling vision statement: How their business was adding value, making a difference to their community and their customers’ lives

Combined with the above master plan were the following 3 factors

1) They had a high quality product or service

2) They were sales and profit oriented at all times

3) They had systems for everything, especially marketing

I hear you say….right, so what’s new? And I agree with you…NOTHING! Nothing new at all…

So what happened to the other contestants? Why didn’t they get to the top ranks? I guess they belong to the group of business owners who “Know what they are doing”. They don’t need all that “White Collar Stuff”. They are good salon owners with a solid experience in the industry.

Michael Gerber talks at length about the latter group in his book “The Emyth Revisited”, so I will spare you further details, but I certainly recommend you to read the book if you haven’t done so.

My point is you have 2 choices: Apply all the basics to your business and watch it gradually take off and grow under your control, or dismiss all that theory as a waste of time, and potentially leave hundreds of thousands of dollars on the table.

Eric Billoud is a business coach and fitness guru. Originally from France and having spent 21 years running his own businesses in New Zealand, Eric has built a strong ability to create systems aiming at reaching his goals. Eric is now able to pass on his knowledge through various aspects of business and personal life, with clarity and simplicity.
Eric has helped many people succeed in business and personal improvement. His ongoing focus on getting the basics right has ensured a a good following for his mentoring services.

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