Business Plan Online Store

business plan online store
Where can I find a market analysis of the jewelry business??

I am trying to find a current and CORRECT market analysis of the jewelry business. I am starting an online jewelry store and this information will be part of the business plan, which I am writing myself.

I have tried local college libraries, pubic libraries, and am now trying the Internet but am only finding ads for custom software clamiing to do this for me, which I am not interested in purchasing or using.

Anyone have any advice on where I can get this information? Thank you!

Most of the market analysis for the jewelry business are for sale, and often at a steep price:

Jewelers of America 2006 Cost Of Doing Business Survey (costs $125 for non members) http://www.jewelers.org/bizbuildingtools/tradesurvey.html
IBISWorld Jewelry and Silver Manufacturing (costs $595) – but check out this page for some sample data http://www.ibisworld.com/industry/retail.aspx?indtid=878&indpid=878&indid=888&chid=1 — expensive but really excellent data (I have used them several times for other industries)
First Research Jewelry Retail Industry Profile Excerpt (costs $129 for 10-12 pages of report) http://www.firstresearch.com/industry-research/Jewelry-Retail.html

Here are other resources where you can find articles and industry data

National Jeweler Network (check out their industry resources) http://www.nationaljewelernetwork.com/njn/index.jsp
Professional Jeweler magazine http://www.professionaljeweler.com/
American Gem Society http://www.americangemsociety.org/
Jewelry and Retail Industry Guide (has links to various sites focusing on this industry) http://www.jewelers-choice.com/jewelryguide/jorgs.htm

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