Business Plan New Product Introduction
Introducing The NEW Launch Plan, a Business Book for Brand and Marketing Professionals
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Principles of Risk Management and Insurance (10th Edition) $65.50 Principles of Risk Management and Insurance focuses primarily on the consumers of insurance, and the text blends basic risk management and insurance principles with consumer considerations. Praised for its depth and breadth of coverage, the Tenth Edition provides even more flexibility in its organization by giving an overview of the insurance industry first, before discussing specific plans. Basi… |
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Small-Scale Livestock Farming: A Grass-Based Approach for Health, Sustainability, and Profit $10.75 Carol Ekarius’ natural, organic approach to livestock management produces healthier animals, reduces feed and health care costs, and maximizes your profit. Includes case studies of successful farmers, nitty-gritty details of every facet of livestock farming, and fascinating insights on how to work with nature instead of against it. … |
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Advertising and Promotion: An Integrated Marketing Communications Perspective $34.36 Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, p… |
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