Business Plan Metrics

What metrics are available to estimate the value of monetizing eyeballs on a website?

I’m working on a business plan for a website with 170,000 unique users per month (355,000 sessions) with an average session length of 9 minutes. The site is in the healthcare field. I’d like to estimate potential revenue from advertising sales either directly or via AdSense.

Wow, that’s a fantastic opportunity!!!

I’ve looked around extensivly for some of my own sites that only draws a fraction of traffic you will be getting hit with.
The only public metrics I’ve seen have been from Search Engine results that show % visibility via eyeball tracking: http://www.enquiro.com/eye-tracking-pr.asp

What you’re specifically looking for isn’t publiclly available. Even if something similar was available, every website is unique. You may need to contact the advertising publisher directly to see if they can give you any specifics.

Business Strategy Metrics Dashboard.mp4

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