Business Plan History And Background

GM: How Will Its Decline Effect Michigan’s Economy (w/ Jim Luke)


Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon


Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon


$39.95


Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterpriseThe only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. R…

The Nordstrom Way: The Inside Story of America's #1 Customer Service Company


The Nordstrom Way: The Inside Story of America’s #1 Customer Service Company


$9.11


Praise for The Nordstrom Way”Outstanding customer service and Nordstrom’s are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for.” – David D. Glass President and Chief Executive Officer Wal-Mart Stores, Inc.”Nordstrom is a national model for outstanding customer service. American business sho…

KFC in China: Secret Recipe for Success


KFC in China: Secret Recipe for Success


$12.83


Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China’s business …


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