Business Plan Case Study

Action Program (marketing)??? Help!!!?

I’m a business major, and taking this class online. I’m pretty much done with this assignment, it’s basically a business case study. The business has a restaurant/bar, and is incorporating a hotel and convention center. Anyway, I’m to the part of the assignment where I must make an Action Program. I understand this is to show how I plan to carry out all of my marketing strategies I listed in my promotion plan. I’ve never done this, and it took me forever to figure as much out as I’ve already told you.

I believe your professor is asking for a marketing plan, and is just calling it “Action Program” to communicate the gist of the idea is to detail HOW you’re going to carry out your marketing strategies.

This site calls theirs an Action Plan: http://www.businessknowhow.com/marketing/marketing-action-plan.htm

Here’s a URL to a sample marketing plan with graphs: http://www.morebusiness.com/templates_worksheets/bplans/printpre.brc

I hope that helps, good luck!

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