Business Plan Bottled Water

Learn About the Profitable Energy Drink Business

Energy Drinks are taking consumers by storm. They are also taking investors and businesses by storm. It’s not just Energy Drinks, it’s all the category, called New Age Beverages that includes energy drinks, vitamin waters, new sodas, flavored waters, high end waters, and all the new style of beverages.

And now, after the announcement of Vitaminwater selling for $4.1 billion dollars everyone wants a peace of the action.

Everyone can start their own Energy Drink or New Age Beverage. The barrier of entry to get into the market is not very high. It does not take that much money, it just takes know-how and a lot of elbow grease and passion, there has to be passion.

Why passion and elbow grease? Well, just because you bottle your Energy Drink does not mean you’ll sell it. Distributors get hundreds of calls per month from new energy drinks, or “JAED” (Just Another Energy Drink). Don’t be a “JEAD”, be different, position your product in a new way. Don’t just say “I have the best flavor” or “it tastes better than red bull”. Everyone has access to flavors, everyone can make a better tasting energy drink, that’s not a niche.

You need passion and elbow grease. You need to believe in your products and that you will succeed. You need to see the project through. You also need to put the work in. To sell Energy Drinks you need to do some work, land some accounts, visit some distributors or retailers. If you can do that you are on your way. You need something else. You need to make calls, visit people, make it happen.

. You have to realize that Vitamin Water is not the first company to get big cash for their brand. The energy drink and beverage industry is super hot. New companies are started every day. We have gotten at least 2,000 phone calls or emails from new ventures. Many companies that you now think as the market leaders started not long ago as start-ups.

Besides the big news companies like Vitaminwater you can find many companies getting funding, selling or going public. Not to mention many more companies that received funding or went public.

Other companies like Reeds Beverage, Who’s Your Daddy, Jones Soda and Hensen with Monster Energy Drink access funding through the public markets. There are many companies going public, getting funding, selling, starting energy drinks.

I get a lot of calls from entrepreneurs starting their energy drinks and many more from investors looking to invest in companies or performing due diligence. At the moment I have at least 100 people contacting me every month wanting to know about the New Age Beverage Industry, Energy Drinks, how to get distribution, how to export, how to bottle drinks or to go over business plans or other information. The industry is growing and the category is growing even faster

Now let me tell you a bit about Energy Drinks. Energy Drinks are the new Super Profitable products. Everybody makes money, the manufacturer, the distributor and the retailer. You see, Energy Drinks sell for $1.99 to $2.40 at the stores for 8 to 16 ounces. This is incredible if you consider that you can buy a soda that’s the same size for $0.50 to $0.75. Even a 20 ounce soda runs you about $1.25.

Distributors love the product because they make about $8 per every case they sell compared with about $2 to $4 for their other products. Retailers love it because they can make from $16 to $20 per case.

Energy Drinks and the beverage industry is also a fun business to be in, not just profitable. You have special events, parties, promotions, and you can spin and position your products the way you want, having fun in the process.

About the Author

Want to learn how to start your own Energy Drink or new age beverages? Visit and get full details on how to start, launch, bottle, distribute and support your energy drink or other beverage. If you already have a beverage and want to take it to the next level visit Jorge Olson at his beverage consulting site

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